Vitality Health Center is a specialty chiropratic and physical therapy clinic located in Naperville, Illinois. The founder/owner of the clinic, Dr. Rishi Kapoor, was looking for an inspiring identity for his young clinic to help him capture the attention of prospective patients. The clinic replaces an existing chiropratic organization at the same location. Dr. Kapoor sought for a way to express a feeling of progress and improvement, yet assure existing clients of minimal change.

Their new identity consists of a combination of both light and dark themes, focused around colors that convey rebirth or renewal. The greens used in the logo try to identify with feelings of rejuvination and energy, yet offer calm and stability. The use of darker shades of the same theme are focused on appealing to the modern & chic, the youth, and male audiences.